Christchurch Workshop: Content Strategy in a Day

with Rahel Anne Bailie

Every company has a content strategy, whether they know it or not – sometimes, it’s just more explicit than others. A content strategy ensures that your projects work toward fulfilling the needs of both your business and its customers.

In this one-day intensive workshop, learn how to develop and deliver a content strategy, including how to:

  • make the business case for investing in content
  • develop a strategic content plan
  • leverage content in compelling ways
  • identify and prepare core deliverables of a content strategy.

You’ll also get templates to take away, preparing you to put your knowledge to use as soon as you get back to the office. Bailie will focus specifically on advice for those creating and managing technical content.

Course overview


About 25% of the course will be devoted to understanding the theory behind content strategy. Participants will:

  • learn what components go into an integrated content strategy
  • examine how to bring out the “strategy” of your content strategy, and make it count with project sponsors
  • dissect the content life-cycle and match it to deliverables
  • work through the methodology for the discovery phase
  • summarise typical deliverables, mapped to phases.


The remainder of the workshop will be practical. Participants will:

  • work through a case study that shows how to sequence the core activities
  • create core deliverables using the templates provided
  • look at decisions and select extended deliverables
  • understand how to connect back-end to front-end content needs
  • overview technical considerations of a content strategy.

Who it’s for

This course is for you if you’re:

  • a seasoned communication professional – and you want to move into a content strategy role
  • a content professional – and you want to round out your skill set so you can take on more complex projects
  • a senior manager – and you want to be able to make good decisions during a content strategy project.

How it works

The course is taught by Rahel Anne Bailie, a seasoned content strategist with extensive experience in both technical communication and marketing settings. Rahel delivers the course in workshop format. That means you get the theoretical background, with plenty of practice so you learn how to apply it through hands-on exercises and related activities.


Costs for the workshop are:

Earlybird pricing up to and including 19 August 2016:

  • Members: $391.00 incl GST
  • Student members: $287.50 incl GST
  • Non-members: $552.00 incl GST.

Standard pricing after 19 August 2016:

  • Members: $448.50 incl GST
  • Student members: $345.00 incl GST
  • Non-members: $609.50 incl GST.

Note: Members = members of TechCommNZ and affiliated organisations: NZATD, ASTC, PRINZ.
Cost covers tea/coffee, a light lunch and course materials.

Please read our payment terms and conditions.

Session details


When: Thursday 13 October 2016
Where: ARA Institute of Canterbury , Room D210, D Block, Madras Street. See map, enter building from quad.
Note: Parking is restricted. Do NOT park in the supermarket car park as you may be clamped.
9:00 am - 5:00 pm
Tea and coffee will be served on arrival from 8:30 am.

Please review the map or directions to the venue you will be visiting. You might find it useful to print them out for reference on the day of the workshop.

About the presenter

Rahel Anne Bailie is the principal of Intentional Design, and brings substantial business, communication, and instructional design experience to her projects, where she and a select group of professional partners help organizations create and better manage their communication products.

Rahel has many years of experience in the areas of content development and user experience environments, including environments producing localised and/or internationalised content. She understands the complexities of content architecture and flows, and synthesises her findings to match business requirements to user need.

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