Christchurch Branch Event: Technical content strategy, and why it pays to be granular

Content strategy is a popular buzz-phrase these days – but we're not all meaning the same thing when we bandy it around. If you're a marketing professional, you'll be thinking of content strategy in the context of the persuasive content your organisation creates and deploys. As technical communicators, we're more interested in the information content, and guess what – your company needs a content strategy for that, too.

In this presentation, Emma Harding of Streamliners will briefly discuss how a good technical content strategy can support the organisation's business drivers. Then she'll introduce the most challenging part of the technical content strategy – the ability to reuse content successfully. Emma will explain why not all content management systems are equal, and how to know when it's time for component content management.

Where and when

Streamliners, 44 Braddon Street, Addington map

Tuesday 21 June. 5:30 pm networking. Meeting from 6:00 pm until 7:00 pm.


The cost includes nibbles and drinks.

People who register via the website:

  • Members $11.50 incl GST.
  • Non-members $17.25 incl GST
  • Student members free of charge.

People who pay at the door:

  • Members 15.00 incl GST
  • Non-members $20.00 incl GST
  • Student members free of charge.

Note: Members = members of TechCommNZ and affiliated organisations: NZATD, TWIA, PRINZ

About the speaker

Emma has been a technical communicator since 1989 and has written plain English policies and procedures in industry sectors such as banking, health, manufacturing, retail sales, technology, and software. She's been implementing technical content strategy for web and print using single-sourcing since 2001 and has worked on numerous projects.

In addition to her role as President on the TechCommNZ executive, she leads the growing team of technical communicators at Streamliners – coaching staff and learning from them as they all increase their expertise in the smart authoring of technical and procedural information.

Event Registration