Christchurch Branch Event - The Cosmos of Metadata

Web metadata (data that describes online content) used to be unseen and therefore the domain of web developers and online marketers, but in recent years social media networks and search engines started making metadata descriptions and images visible. (Sharing a website on Facebook or LinkedIn? You are invoking metadata.)

The good news is that authors are able to control metadata, and therefore what people share and see. You, too, can bend metadata to your will.

In this presentation, loosely based on his address at Collaborate 2017, Jaco will cover concepts, tools, and technology, but will mostly talk about the needs and expectations of the people that create and use metadata.

Where and when

Streamliners, 4 Acton Street, Christchurch Central map

Wednesday 14 June. 5:30 pm networking. Meeting from 6:00 pm until 7:00 pm.


The cost includes nibbles and drinks.

People who register via the website:

  • Members $11.50 incl GST.
  • Non-members $17.25 incl GST
  • Student members free of charge.

People who pay at the door:

  • Members 15.00 incl GST
  • Non-members $20.00 incl GST
  • Student members free of charge.

Note: Members = members of TechCommNZ and affiliated organisations: NZATD, TWIA, PRINZ

About the speaker

Jaco Swart's career includes stints in electronic design, user experience design, and digital marketing. He likes to mine for data, concoct impromptu diagrams, and advocate for useful content. This behaviour has been getting Jaco both into and out of corporate trouble, but he maintains this is what you do when you work in teams that span multiple time zones, cultures, disciplines and personalities.

The Internet assimilated Jaco when he was a student, and he has been involved in its development ever since. He thinks the technology is now maturing, but that our online discourse and usage can, at best, be described as a work in progress. On the positive side, it is possible for organisations to one-up their competitors if they care about digital content and how people use it.

Jaco lives in the leafy town of Christchurch with his wife and daughter. In his free time, Jaco helps children and young adults to write computer programs and build robots. He is a Code Club volunteer, runs a monthly Maker Night, and frequently cooks curious dishes for his family. Jaco's heroes include, among many others, Tesla, Turing, and Tufte. He owns a steampunk top hat.

Event Registration