Parellel 1 day 2 - Jaco Stewart

Web metadata used to be the domain of web developers and online marketers. It was unseen, and therefore mostly ignored and often forgotten about, but not anymore: social media networks and search engines increasingly expose metadata descriptions and images directly to users.

Metadata should, therefore, be just as good as the content it represents! Authors, SMEs and web developers have to work together to ensure a good outcome for users. In this presentation, Jaco will cover tools and technology, but mostly talk about the people involved, and their needs and expectations.