Workshop: Getting graphic - overcoming the worst information problems with the best graphic solutions

In this workshop, you'll learn how graphics can help you overcome the worst information problems. Patrick will cover:

  • Building the best slide presentations – how to chunk, how to visualise, and why slides can be more effective than other media to instruct, convince, and persuade
  • Fulfilling graphics requests efficiently – deciding what types of graphics are best suited for the request, and how to source them, build them, and deliver them with speed, consistency, and quality
  • Using the perfect icons to signal your users – avoiding the common pitfalls and dangerous trends of today’s toolbar and icon library designs.


Costs for the workshop are:

  • Members: $207.00 incl GST
  • Student members: $207.00 incl GST
  • Non-members: $350.75.00 incl GST.

Note: Members = members of TechCommNZ and affiliated organisations: NZATD, ASTC, PRINZ. Please read our payment terms and conditions.

Session details

Wednesday 12 April 2017 Time: 9:00am - 12:30pm Tea and coffee will be served on arrival from 8:30am.

Location: Quality Hotel Parnell, 20 Gladstone Road Parnell, Auckland 1052 ( location map)

Please review the map or directions to the venue you will be visiting. You might find it useful to print them out for reference on the day of the workshop.

About the presenter

Patrick Hofmann is full of diverse surprises: he is a triplet, grew up on a pig farm with his Swiss family near Toronto, Canada, and was the conductor of a Swiss oompah band for five years.

His design career perhaps started when he was only 15, as the editorial cartoonist and graphic layout artist for his local newspaper. Graduating from the University of Waterloo in English Rhetoric and Professional Writing (RPW) in 1994, he applied his academic and co-op experiences to challenge the field of technical communication. Even before graduating, he helped pioneer a revolution in wordless communication, transforming traditionally wordy instruction manuals and user interfaces into intuitive illustrations, pictograms and icons for a global audience.

As a decade-long designer at Quarry Integrated Communications, Patrick's visual innovations and usability insights impacted companies worldwide, including Hewlett-Packard, FedEx, Philips, Logitech, Blackberry and Nokia. For nine years and counting, Patrick has been a leading User Experience Designer at Google, heading the Google Maps team in Sydney, Australia.

Despite his busy schedule, Patrick continues to be a willing and selfless volunteer: mentoring and speaking with students and companies around the world – helping build their design and analysis skills in user experience and beyond.

Event Registration